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Learning to flow

Posted by Tanner Rosenthal on 01-12-11

   In my life, I’m continually learning to let go of expectations and to surrender to the flow of what’s inevitable. Some expectations are easier to let go of than others.  My expectation to launch the website on January 11 was one of the harder ones I had to let go of in the last hours of that day, as I was on the phone with my web designer, being informed we weren’t gonna make the launch date.  Although we had the design all finished, we had pushed our programmer past his limits with our request, forcing him into a week long programming marathon with only 24 hours to work,  and had to accept that 1.11.11 was not going to be the day for our website launch. 

     My initial reaction was to resist the fact that the website wasn’t going to be ready for this date and feared the legitimacy our “operation” had been tainted.  I even considered asking to have the website launched while still incomplete.  After taking a few moments to clear my fears and let go of these unwarranted superstitions, I realized the unnatural, machine-like mindset I was behaving from was causing more harm than help.  I reminded myself that my ability to adapt to and work with the flow of life must be practiced if I expect this company (and my sanity) to survive in such times of uncertainty and change.  Like water, I hope we at Panda Poles consistently and quickly adapt to the inevitable challenges which will rear their funny little faces.  And like water, I hope our intention flows out into the masses, shining insight and depth into a time and place where new ways of thinking about our relationship with the Earth and ourselves are needed like never before in history.
     So although we may be launching a few days after 1.11.11, I feel as though this date was essential in driving us to get our product dialed and the website rockin', and I’m feeling confident, determined, and stoked about every aspect of this company and the website and look forward to our continued evolution as a brand.  I hope you too will feel our authentic passion not only for our product, our sport, and the improvement your recreational experience, but also the condition of our beautiful planet.

     And whether you buy our poles or just take a peek at the website, I hope we can provide you with a smile, a chuckle, some genuine inspiration, or an awesome pair of ski poles.  From the bottom of my heart, thanks for visiting pandapoles.com.   

Panda Poles
Cottonwood Heights, UT

I would like to give a HUGE, HUGE, HUGE THANKS to our web designer, Lisa Bella Dae, and web developer, Robert Moore!  They have exceeded  my expectations for the website by not just miles, but dimensions.  Their selfless drive on this project has been a personally inspirational example to me.  I look forward to creating a lot more with them on future projects.  Many, many Mahalos!


  • Tanner baby! Sending some love your way and many many blessing on your journey with this project. Love the web site and love the product! Good job!

    Posted by Rachel Christensen on January 22, 2011
  • Wow… Website looks fantastic… And the poles look very functional…

    Posted by Jeremy Coffman on January 20, 2011

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